Frozen Food Brands In India & Worldwide.
The frozen food industry in India has seen strong growth over the past few years. The need for quick and easy food has increased as people become busier with their jobs, thus, frozen food producers have created a suite of products that cater to a variety of tastes and preferences. The focus of this article is the best frozen food brands in India, their product offers, and the insights whether they meet the nutrional and safety standards and have good market presence.
1. ITC Master Chef
ITC Master Chef is very well known in the Indian frozen food market. The following product range is the primary offering of the brand::
- Trash that is both vegetarian and non-vegetarian
- Meals that are ready to cook
- Slices of frozen fruits and vegetables
ITC Master Chef scores by improving its recipe with the best ingredients that are really good for our health and by strictly controlling all production lines implementing high food safety standards. Their products are quite unique, catering to local customers while ensuring their convenience.
2. McCain Foods
McCain Foods is the top frozen food brand in the international market and has a strong record of presence in India as well. The product line consists of:
- Pommes frites or French fries
- Potato-based specialties
- Deep-frozen vegetables
Among both the home consumers and food service operators, the products of McCain have been much sought after. Theskirkarbut&done is widely known for its good quality and innovative pisons.
3. Godrej Yummiez
Godrej Yummiez first began by offering variety of frozen food products from India, including:
- Snacks for vegetarians and non-vegetarians
- Cooked meals from the packaging to the kitchen
- Deserts brought to you in frozen form
The company has also started a new line of yummy products to their consumers who actually want them at a moment’s rest. Godrej Yummiez products offer a wide range of varieties and are all about quality.
4. Venky’s
Venky’s counts one of the major honours in the frozen chicken and egg products sector. They provide the following products:
- Raw chicken parts
- Foods that are ready to be cooked in the oven
- Egg products
Venky’s offers egg and chicken products very healthy under very strict food safety standards. The brand deals with both the retail side and the foodservice industry.
5. Sumeru
Sumeru is a popular frozen food brand, which offers products with a great variety including:
- Pre-cooked meals
- Healthy vegetables packed in the frozen state
- Delicious and at the same time health snacks and starters
Vertical markets have had major growths in the new company methods and technology that has been used. This has resulted in the increased use of fresh ingredients and new products in the market. Sumeru wants to maintain the high quality convenience food tradition even with their newest tantalizing creations.
6. Al Kabeer
Al Kabeer has been a household name in India for a long time and is a quality frozen products manufacturer especially in meat. Their portfolio includes:
- A pack of frozen meat (chopped parts of chicken, mutton, and beef)
- Ready-to-cook (and close to being prepared) meat products
- Vegetarian nuts (but sometimes insects are present)
Al Kabeer was started when the owners decided to stay true to the recipes that their mother had left for them, which guarantee tenderness. The brand manages to hold its position in the retail and food service markets because of its strict policy not to compromise quality and halal standards.
7. Mother Dairy
Mother Dairy is a pioneer in the dairy products industry, however, in the recent past it has started to enter the frozen foods segments too. Their frozen foods roster consists of:
- Frozen fruits and vegetables
- Fixed vegetable ready-to-cook dishes
- Frozen desserts
The brand leverages its huge market share in the dairy sector and distribution network to reach out to customers with
I apologize. Use shorter sentences, plain language and don’t get upset if someone says something you do not like and you cannot understand his/her tone. Therefore, mother dairy, which is a big player in the dairy industry and its distribution network, makes it possible to reach out to clients with its frozen food products. The brand’s reputation originates from its commitment to quality and freshness, which is also true for its frozen food delivers.
8. Safal
Safal, a subsidiary of Mother Dairy, is mainly involved in frozen fruits and vegetables. Their product range includes:
- Frozen vegetables (peas, corn, mixed vegetables)
- Frozen fruits (mango, strawberry, mixed fruits)
- Ready-to-cook vegetable-based products
It was by Safal’s vegan frozen produce business that people all over the country were assured that they would still have access to fresh fruits and vegetables all year round being out of season. They are famous for their products like nutrition and flavor retention.
9. Vadilal
On the one hand, Vadilal is well-known for its ice creams, whereas the company has enlarged its business in the frozen food market as well. Their frozen food range includes:
- Ready-to-eat Snacks and Appetizers
- Frozen Vegetables
- Indian Breads ( Parathas, Rotis )
Vadilal’s range of frozen food products is wide since the domestic as well as international markets are the buy. Now the brand set its display of products very high due to customers’ constant demands for frozen foods.
10. Farmland
Farmland’s marketing approach is to bring fresh and high-quality frozen vegetables to the customers. Their product line includes:
- Individual frozen vegetables (peas, corn, carrots)
- Mixed vegetable packs
- Exotic vegetables
One of the key features of Farmland’s facilities is our ultra-freezing techniques which retain the maximum of the nutritional value and flavor of our vegetables and fruits. The brand has now become the most popular freezer brand among health-conscious consumers.
11. Meatzza
Meatzza is a relatively new company in the frozen-food industry, the company which initially manufactured meat products is now expanding its products list to include various tasty treats, such as the ones below:
- Frozen kebabs and meatballs
- Ready-to-cook marinated meats
- Processed meat products
Meatzza is in a short time one of the most carbide sellers of different types of meat products. They also focus on providing convenient, protein-rich meals for their customers. Now Meatzza is trying to make amends by expanding its product line to other types of products as well.
12. Frozzana
The Angel brand is known for the frozen desserts and ice creams only, however, last winter they started to produce another kind of product. It was not a traditional frozen food brand but they developed their product to add to their line which is:
- Frozen Fruit pulps
- Ice pops and fruit bars
- Frozen Yogurt
What Frozzana offers is a range of dessert products fruit-flavored, and low-fat for those in need of healthier feeding options and the little ones who prefer chewing on fruits rather than eating them.
The Growth of Frozen Food Market in India
The frozen food market industry is prosperous and growing in India due to some reasons such as:
- Rapid urbanization and the boom in the global economy.
- The rise of a consumer safety and even hygiene consciousness campaign in society.
- Improvements in the post-harvesting technology’s cold chain infrastructure.
- Sustained income inflows.
- Observation of modern trade and its inclusion in retail networks.
As a result, the acceptance and consumption of frozen foods among Indian consumers are becoming increasingly popular.
Challenges and Opportunities
As per the professionals in this domain, the frozen food sector in India is confronted by several challenges that include:
- Limited cold storage infrastructure in many parts of the country
- The current belief of consumers that fresh food is healthier than frozen food is an actuality
- The initial costs for manufacturers in starting are high
- The shortage of proper electricity supply in some regions has made it difficult to sustain the storage of food products making them susceptible to spoilage
Additionally, these challenges can also be seen as the following:
- By developing the cold chain, we can reach new markets in the country
- An awareness campaign can be very useful in changing the mind of buyers
- New technological products could decrease looking and keeping expense items
- Both the e-commerce firms and the producers can bring out optimal distribution
Future Outlook
Frozen food industries in India are likely to go through a good phase in the coming time. Reasons that make such a prediction include:
- There is an increase in the number of working Indians who have busy lives.
- Inspending households durables in India increases
- The factor of searching for different sources of food for people leads them to different organizational retail shops and e-commerce platforms.
- There is a continuous product innovation process going on by the producers
- The improvement of the cold chain infrastructure
Such a situation will take root as these patterns get consistent, and it is hoped that the Indian frozen food market will be on a strong rise in the next years.
Conclusion
The food industry in India is witnessing the growth and transformation of the frozen food sector. Noticeably, prominent ITC MasterChef and McCain Foods to the fresh brand Meatzza & Frozzana brand are the few brands that cater to the customers’ requirements. They must deliver to the rising demand for convenience and quality, food, and innovation has also been the underlying goal.
It will allow consumers to have more options to choose from as more and diverse convenient, maybe, healthier food meal will be on the market than before. For organizations, it signals a bigger market which they can invade with their innovative and expansion plans. The industry’s future development will be fascinating. We will get to glimpse how these brands keep adjusting to the changes the Indian buyers face.
Also Read :- Best Perfumes Brands For Men & Women .